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STAKEHOLDER ENGAGEMENT

Proactive, consistent stakeholder engagement with a variety of internal and external audiences is critical to implementing an effective CR and sustainability strategy. Along with the wide reach we have as an industry-leading company comes an immense responsibility to be a good listener to those who are impacted by our business operations. Each of our stakeholders, at all points along the value chain, warrants regular dialogue on the issues and concerns that are top of mind for them. These discussions and continued collaborations provide us with perspectives that then inform our strategic priorities and help to build a competitive advantage. We make sure to have a range of touchpoints with stakeholders throughout the year, including meetings, conferences, roundtable discussions, community meetings, interviews and surveys.

Our three-pronged approach to stakeholder engagement includes identifying issues that are most important to our stakeholders; setting processes for meaningful and effective engagement; and benchmarking for leadership performance within and outside our sector. Beyond engagement, we make it a priority to respond to the issues identified through our thorough stakeholder efforts. We do so through various collaborative measures, including creative public-private partnerships, CEO engagement in industry and CR organizations, and through our Scientific Advisory Panel.

Summary of Stakeholder Engagement

Stakeholders

Advocacy Groups & NGOs

  • Type of Engagement
  • Organizational Memberships
  • Direct Engagement
  • Strategic Issue Partnerships
  • Professional Conferences
  • Roundtable Events
  • Social Media
  • Issues
  • Nutrition & Labeling Standards
  • Animal Welfare
  • Deforestation
  • Climate Change
  • Human Rights

Communities

  • Type of Engagement
  • Direct, On-the-Ground Relationships
  • Corporate & Employee Giving
  • Networking Events
  • Surveys
  • Signature Partnerships
  • Regional Priority Plans
  • Employee Volunteers
  • Newsletter
  • Issues
  • Critical Local Needs (such as food access and nutrition education)
  • Disaster Relief
  • Environmental Initiatives
  • Strategic Partnership Priorities (such as health and well-being)

Consumers

  • Type of Engagement
  • Dedicated 24 Hour Toll-Free Hotline
  • Consumer Insights
  • Branded Websites
  • Campbell’s Kitchen Website
  • Campbell’s Nutrition Website
  • What’s in My Food Website
  • Social Media
  • Issues
  • Food Safety & Quality
  • Transparency
  • Packaging Information
  • Health, Wellness & Nutrition
  • Affordability

Customers

  • Type of Engagement
  • Dedicated Customer Teams
  • Top-to-Top Customer Meetings
  • Customer Surveys
  • Industry Trade Groups (such as FMI, GMA and Consumer Goods Forum)
  • Issues
  • Product Innovation
  • Trade Practices
  • Social Accountability
  • Environmental Practices
  • Transparency
  • Sales Support & Service

Employees

  • Type of Engagement
  • Quarterly Employee Forums
  • Town Hall Meetings
  • Business Resource Affinity Networks
  • Interactive Corporate Intranet Sites
  • Anonymous Hotline
  • Issues
  • Diversity & Inclusion
  • Occupational Health & Safety
  • Recognition
  • Equitable Compensation & Benefits
  • Talent Management
  • Business Trends

Investors

  • Type of Engagement
  • Meetings with Institutional and Socially Responsible Investors
  • Direct Engagement on Specific Topics of Interest
  • Ratings/Rankings & Indices
  • Annual Report
  • Annual Shareholder Meetings
  • Investor Calls and Forums
  • Issues
  • Business Performance
  • Governance Practices
  • Sustainability Strategies
  • Health and Wellness Strategies
  • Ethical Business Practices
  • Human Rights
  • Nutrition

Regulators & Policymakers

  • Type of Engagement
  • Campbell Political Action Committee
  • Direct Engagement on Issues Important to Campbell
  • Advocacy
  • Significant Monitoring and Communication of Regulatory Activities
  • Issues
  • Food Safety & Quality
  • Product Labeling
  • Trade Policy Implications
  • Health, Wellness & Nutrition Policy
  • Environmental Policy

Suppliers

  • Type of Engagement
  • Collaborative Partnerships
  • Supplier Code of Conduct
  • Supplier Scorecards
  • Face-to-Face Meetings
  • Supplier Diversity Initiatives
  • Surveys
  • Assessments & Audits
  • Issues
  • Product Safety & Quality
  • Human Rights
  • Ethical Sourcing
  • Sustainable Packaging
  • Ingredient Traceability
  • Cost-Savings Opportunities
  • Supply Chain Risk Mitigation

Public-Private Partnerships

Many of Campbell’s business leaders serve as trustees or members of the advisory boards of many organizations engaged in the CR and sustainability agenda, including the following:

  • Advisory Committee on Supply Chain Competitiveness
  • American College of Nutrition
  • American Council for Fitness and Nutrition
  • American Physiological Society
  • American Society for Nutrition
  • Boston College Center for Corporate Citizenship
  • Center for Food Safety at The University of Georgia
  • Center for Research on Ingredient Safety at Michigan State University
  • Congressional Management Foundation
  • Convergence Center for Policy Resolution
  • Food Allergy & Anaphylaxis Network
  • Food Allergy Research and Resource Program (FARRP) at University of Nebraska
  • Food Bank of South Jersey
  • Foundation for Strategic Sourcing
  • Habitat for Humanity
  • Healthy Weight Commitment Foundation
  • Net Impact
  • New Jersey Agricultural Society
  • New Jersey Food Council
  • Produce for Better Health Foundation
  • Stewardship Index for Specialty Crops
  • The Consumer Goods Forum
  • The Sustainability Consortium
  • United Way local chapters
  • University of Illinois Advisory Board, Division of Nutritional Sciences
  • USDA-USTR Agricultural Technical Advisory Committee for Trade in Processed Foods

Health and Nutrition Stakeholder Engagement & Research

Many of today’s complex nutrition issues require a collaborative and multidisciplinary approach to solutions that span the public and private sectors. As an industry leader, Campbell has established a legacy in performing and supporting health and nutrition research through innovative partnerships with stakeholders that in 2015 included:

  • Continuing to sponsor and exhibit at the Academy of Nutrition and Dietetics’ annual Food and Nutrition Conference & Expo (FNCE), where our corporate nutritionists get feedback on our products from health professionals
  • Supporting the Produce for Better Health Foundation, as a donor and through participation in the marketing and communications and research subcommittees and through sponsorship of their annual meeting
  • Collaborating with retailer health and wellness programs through the development of nutrition education resources, including recipes that aligned with the Dietary Guidlines for Americans, coupon and recipe booklets, nutrition articles and more
  • Hosting a group of 100 retail dietitians at World Headquarters to discuss opportunities for partnership, product improvement and resource needs, and providing professional development credits
  • Conducting an annual survey of dietitians to collect feedback on our products, clients’ consumption and referral habits, nutritional characteristics of products and resources they seek for clients
  • Sustaining Arnott’s partnership with the Dietitians Association of Australia (DAA), the governing body of dietetic and nutrition professionals in Australia, through which Arnott’s supports professional development. Arnott’s also contributes to the Grains & Legumes Nutrition Council, the independent authority on the nutrition and health benefits of grains and legumes.
  • Sponsoring the annual Dietitians of Canada conference in Quebec City with about 900 dietitian attendees
  • Engaging with the Interfaith Center on Corporate Responsibility on public health issues, including obesity, undernutrition and access to nutrition
  • Participating in the Access to Nutrition Index assessment, which ranks the world’s largest food companies on their efforts in tackling nutrition challenges

Campbell’s Scientific Advisors

Our scientific advisors are made up of respected food and nutrition scientists from leading universities and private organizations across the globe. These nutrition gurus provide us with an outside look and fresh perspective on how Campbell can improve the health credentials of our products. Engaging with our senior leadership and brand and research and development teams, our advisors keep us up to speed on emerging nutrition issues and how we can formulate and process our products to integrate those new health benefits.