For Campbell, innovation is the key to success, both in our business as a food company and in our work as a corporate citizen. As we strive to create healthy communities and make nutritious food available to those in need, we must think outside the can. Campbell has been doing just that through reimagining the traditional school bake sale and through the creation of produce-to-donate products such as Just Peachy salsa and Plum's Super Smoothie.
The UnBake Sale
When the new Smart Snacks in Schools nutrition standards took effect in July 2014 as part of the Healthy, Hunger-Free Kids Act of 2010, the traditional school bake sale of sweets was suddenly obsolete. In response, Bolthouse Farms developed the UnBake Sale, a fundraiser featuring better-for-you fun and delicious snacks made of fruits and vegetables.
Bolthouse Farms initiated the UnBake Sale by encouraging schools to sign the “100 School Pledge” on www.theunbakesale.com. The website features a toolkit with recipes for healthy snack items, printable promotional items and a checklist to get started on hosting an UnBake sale fundraiser. Healthy snacks include irresistible apple and grape turtles, raspberry and blueberry caterpillars, and banana and strawberry bunnies.
What do you get when you combine a growing food insecure population in southern New Jersey, an increased demand for services at the Food Bank of South Jersey, passionate Campbell employees and excess but nutritionally sound peaches headed for landfill? Just Peachy salsa, of course.
Developed in 2012, Just Peachy salsa utilizes some of the 800,000 pounds of peaches thrown away each year (due to being undersized or slightly blemished) by just one farmer’s cooperative in southern New Jersey. When the Food Bank of South Jersey had an idea to create a shelf-stable product to sell at retail, a team of Campbell volunteers jumped right in. They developed the recipe and manufacturing process and even got 12 Campbell suppliers to donate packaging and ingredients. In addition, Campbell employees volunteered to box the salsa to ready it for distribution.
In the four years since the creation of Just Peachy, the Food Bank of South Jersey has grossed more than $250,000 in revenue that supports its nine hunger relief programs. The product is sold at 25 southern New Jersey retail outlets, including farmer’s markets, restaurants and select ShopRite stores.
The Full Effect
Plum was founded on the belief that every child deserves the very best food from the very first bite. More than 16 million children in the U.S., or one in five, are food insecure and don’t have access to regular meals. Not only that, but it is recognized that ages 0 to 3 are the most critical years developmentally for children. Plum launched The Full Effect in 2013 — a produce-to-donate initiative dedicated to nourishing little ones in need throughout the U.S. The Full Effect name comes from the fundamental belief that when little ones are full of the right nutrients, they can live up to their full potential and have their full effect on the world.
One of the signature initiatives of The Full Effect is a Super Smoothie pouch made with accessible organic superfoods, including fruits, vegetables and grains, that help fortify the diets of kids who don’t get regular healthy meals. In 2014, Plum launched the Super Smoothie as a buy-give product at retail — for every four-pack purchased, a Super Smoothie was donated to a little one in need.
With the help of Plum’s supply chain and nonprofit partners, the company donated more than 700,000 Super Smoothies in FY2015. Donations of Super Smoothie and other Plum products reach children in need across the country through a small group of extraordinary nonprofit partners, including Conscious Alliance, Convoy of Hope and the Homeless Prenatal Program.
At Campbell, our people are at the core of what we do. In our effort to drive community work that matters, we rely on the skills and passion of our employees. Volunteerism occurs year-round at Campbell, with more than 14,100 U.S. volunteer hours tracked in FY2015. These efforts are supported by Dollars for Doers, a program that recognizes and encourages employee volunteerism. For every 25 hours an employee volunteers, the partner nonprofit receives a $500 grant. In FY2015, 101 Dollars for Doers grants were awarded totaling $169,500.
During Campbell’s annual week of service, Make a Difference Week, employees from across the company come together to help our local communities thrive. In FY2015, more than 2,500 Campbell employees from across 14 locations in the U.S. participated in 109 projects focused on building healthy communities and driving food access. Some of those projects are profiled below.
Focused, year-round volunteering takes place with Feeding America, its member food banks and affiliated agencies. In most areas where Campbell has a facility, we’ve established a steady volunteer partnership with the local Feeding America food bank — sorting and boxing food, leading cooking and nutrition classes and even providing capacity-building support through board service. In FY2015, nearly 25 percent of Campbell’s total volunteer hours were dedicated to Feeding America food banks and their member agencies.
FY2015 employee engagement highlights
In Camden, New Jersey, volunteers planted fruit trees and cold weather vegetables in community gardens with the NJ Tree Foundation, prepared meals for 400 homeless patrons at New Visions Homeless Day Shelter and built raised garden beds for the Salvation Army.
In Norwalk, Connecticut, 300 Pepperidge Farm employees sorted food and built shelving systems for the Connecticut Food Bank.
Across 13 manufacturing facilities, employees packed and donated 2,060 backpacks full of food to youth in need. These youth participate in the National School Lunch program during the school week, but do not know where their next meal is coming from on the weekend.
In San Francisco, California, Plum employees prepared and served meals to seniors and critically ill neighbors through Project Open Hand.
Strategic Investment & In-Kind Giving
At Campbell, we believe that impact is generated, not simply by giving grants, but also by strategic investment in long-term partnerships in focused priority areas. In FY2015, the Campbell Soup Foundation launched the Campbell Healthy Communities Impact Award program to award and recognize public/private partnerships in our manufacturing plant communities that were advancing real change in building healthy communities. The inaugural winners received $20,000 in grants and included:
- Restoring Hope Center in Maxton, North Carolina, for the Scotland County Summer Feeding Program which provides a healthy, nutritious breakfast and lunch to at-risk youth during the summer in partnership with Scotland County Child Nutrition Services and the Food Bank of Eastern North Carolina; and
- United Way of Henry County in Napoleon, Ohio, for developing a collective impact model to address childhood obesity and hunger in Henry County in partnership with the local school district and hospital.
In Australia, the employee-funded Arnott’s Foundation focuses its giving on creating positive environments and healthy communities that allow Australian families to build, maintain and enjoy a better quality of life. The main beneficiary of the Arnott’s Foundation is Camp Quality, which provides support to the families of children diagnosed with cancer. In FY2015, the Arnott’s Foundation provided AU$574,000 to Camp Quality, which funded the Family Camp Program benefiting hundreds of Australian families. This total represented a 34 percent increase in employee donations over FY2014.
In the U.S., Campbell is the largest contributor to the United Way in many of the communities where we have operations. Support of the United Way and its work is high, with participation rates topping 98 percent in our Camden, New Jersey, World Headquarters in FY2015. Overall, 13 Campbell and Pepperidge Farm locations hosted giving campaigns last year, with employee contributions totaling $1.11 million. Coupled with a match from the Campbell Soup Foundation, United Way organizations across the country received almost $1.68 million to support its focus areas of education, income and health, including bridging the food access gap for those who need it most.
As a food company, our products are one of our greatest assets. Partnering with organizations like Feeding America, Campbell donates more than $50 million in in-kind product annually through direct agency donations and reclamation. Providing access to our nourishing food, especially to those who need it most, is one critical way we help our local communities thrive.
Campbell Canada continued its multiyear commitment with Food Banks Canada in FY2015, providing more than 2 million pounds of food to support food-insecure Canadian families.